One of the most common questions we hear is simple: how often should I actually bathe my dog? The honest answer — it depends, and more is not always better.

Why over-bathing backfires

Bathing too frequently strips the natural oils that keep skin supple and the coat water-resistant. That can lead to dryness, itching and more shedding, not less.

A rough guide by coat

  • Short, smooth coats: every 6–12 weeks
  • Double coats: every 4–8 weeks, with lots of brushing in between
  • Curly / long coats: every 3–6 weeks to prevent matting
Dog enjoying a gentle bath

Active, outdoorsy dogs will need more; mostly-indoor dogs, fewer. Between baths, a good brush does more than water ever will.

When in doubt, brush more and bathe less.